Tuesday 16 November 2010

A Couple Of Thoughts About Retailing,

identify your target customers, then zoom in and offer them a freebie, some thing your competition may not have thought of, well it worked for Nick Ginetta of Nations Tricks, he successfully doubled his sales by offering this little number, a semi-automatic Kalashnikov rifle, with the catchy slogan, 'buy a truck, get a free AK-47',

the dealership has come under metaphorical fire over the promotion, Ginetta acknowledged that the deal is controversial but defended the decision, saying: ‘My buyer is absolutely a gun owner, no question,’ with 24 acres of trucks new and used for sale he must be doing something right!

customers who don't want the rifle have the option of choosing a different firearm of similar value, or can request a cheque up to $400, but sadly for many the deal finishes in November, I wonder if you get a free load of bullets when you take it in for it's first service? as it says on their web page if you look here, 'we sell trucks not gimmicks!'.

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